Undergraduate Programme

Introduction to Entrepreneurship

Course goal

The main objective of this course is to help students understand the basic concepts related to innovation and entrepreneurship, as well as the opportunities, prospects and the possibility to offer to society through business and innovation efforts. At the same time, it seeks to help them develop the necessary skills and confidence to bring these efforts to a successful outcome.

More specifically, the course aims to develop and cultivate key business and social skills of students, such as:
• the ability to identify and evaluate business and innovative opportunities
• searching, analyzing and synthesizing data and information
• understanding economic and technological developments and their consequences
• entrepreneurial culture and mindset
• enhancing of critical thinking
• team building and team management, teamwork
• professional flexibility
• working in a multidisciplinary environment
 

Course subject

The objective of this course is for the students to familiarize themselves with the reality of modern enterprises (particularly the Small to medium-sized and Family Enterprises) and the modern tools of management and to acquire basic entrepreneurial knowledge and culture. It is stressed that entrepreneurship does not only concern the private sector, but also the public sector and non-profit organisations (museums, hospitals, athletic organizations, local authorities etc). The understanding of enterprising activity contributes also to the improvement of effectiveness of those that later will become policy makers for the economy or will work in institutions that provide infrastructures or services to enterprises.

Content

Τthe course, indicatively, will focus on questions that concern: what is an enterprise, foundation and organisation of an enterprise, obligations of the enterprise, financing and economic management, co-operatives and their problems, introduction to marketing, distribution, sales, pricing, product and service development, human resources management (hiring, training, wage).


During the course:
• The students will visit 1-2 enterprises related to their object of study and their interests, 
• lectures from business owners and executives will take place,
• mentoring meetings will be organised
• teams of 4-7 students will be formed in order to develop business ideas, with the advisory guidance and support of members of the entrepreneurial community. 

The lectures and other activities of the course are, additionally, supported by laboratory courses through which each group is given the opportunity to discuss their work and to seek solutions to problems or specialized knowledge on specific aspects of their work.

Assessment

Student evaluation is largely based on the team project prepared by the students, while the final grade takes into account:

  •      the written text of the team project
  •      the presentation of the project at the end of the semester
  •      participation in laboratory classes
  •      participation in the activities of the course (lectures, visits, etc.)

Bibliography

  • Deakins D., Freel M. (2007), Επιχειρηματικότητα ΕΚΔ. Κριτική (Εύδοξος: 11539)
  • Μουρδουκούτας Π., Παπαδημητρίου Στ., Ιωαννίδης Α. (2004) Επιχειρηματικότητα: Θεσμοί και Πολιτικές, ΕΚΔ. Κλειδάριθμος (Εύδοξος: 13752)